Keep blondes cool-toned with Joico Blonde Life Violet Shampoo.

This violet shampoo uses purple pigments to help tone the look of unwanted yellow warmth in blonde, highlighted, or silver hair. The rich lather cleanses away daily buildup while leaving hair feeling softer and looking brighter with a clean, cool finish. Designed to support fragile, lightened strands, it helps keep blonde tones looking fresh between salon visits and adds a smooth, healthy-looking sheen. Sulfate-free and easy to rotate into your routine when warmth starts to show.

Key Ingredient:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).

Free Standard Shipping on all orders. 

Every effort is made to ship packages as quickly as possible. Normally orders received by 2:00pm EST Monday - Thursday, and 12:00pm on Friday will be processed the same day. All shipments are subject to product availability. 

Orders are processed business days Monday - Friday except US federal holidays and observed religious holidays. 

We also offer Expedited Shipping for an additional charge.

Sorry, we currently do not offer free international shipping.

Need to cancel your order?
Order fulfillment starts as soon as possible. If you need to to cancel your order, you must cancel before 2:00pm EST on the day you purchased. If your order was placed after 2:00pm EST, you must cancel before 10:00am the following day. Cancellations or delivery fee refunds cannot be processed after 2:00pm EST.

For cancellations, please contact us:
Send an email with your order number to cs@plentifulskin.com or call us at (877) 316-7546.


DAMAGED ITEMS
We do our very best to ensure that every item in your order arrives safely! If your package was damaged in shipment by the carrier, please keep the box and the merchandise and notify us immediately, email cs@plentifulskin.com or call (877) 316-7546.